Xiaomi Starts Selling Phones in Retail Stores for the First Time in India

Xiaomi Starts Selling Phones in Retail Stores for the First Time in India


The times, they are a-changin’

Chinese smartphone giant Xiaomi has officially started selling smartphones in physical retail stores in the first time in its history in India. If you recall the Chinese company has always maintained that its e-commerce model is the way forward for the company, which allowed them to cut prices of their devices far below their competitors.

It seems that the company is willing to experiment to move more invetory at least in India where online sales aren’t as popular as more developed countries. Previously Xiaomi only sold its phones through e-commerce site Flipkart and through the physical stores of Indian telco Airtel.

Xiaomi has entered into an exclusive agreement with The Mobile Store in India to sell the Redmi Note 4G and the Mi 4 in physical stores, starting with the capital city, New Delhi. Xiaomi’s set a target to sell around 100 million smartphones this year and their expansion into offline sales is part of that strategy.

Xiaomi really ought to replicate their offline efforts into the Philippines – sales of their now dated Redmi 1S and Mi 3 through e-commerce website Lazada has been sluggish according to several of our sources. Interest (and sales) surged when Xiaomi opened its Mi Pop-up store in Megamall last year – maybe it’s high time for the company to consider an offline sales strategy in the country.

How about you? Would you buy a Xiaomi smartphone if they had a physical store? Let us know in the comments.


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