It has been over a year since DITO launched to become the country’s third telco. Since then, it has amassed over 9 million subscribers and wants to hit 12 million subscribers by 2023. With its continuous expansion in coverage and the services it offers, has DITO made a significant impact in breaking the duopoly between Globe and Smart? According to Ookla, DITO has made good progress to have a market share in the Philippines’ telco industry.
In its report, Ookla said that DITO has a 1% market share in the Philippines, which is enough for it to be considered a third telco player. Ookla explains that while DITO is not competing against Smart and Globe in terms of pricing, its main goal is to “win consumers’ mindshare by delivering faster speeds, differentiated customer experience, and simpler products.”
Based on its 5-year promise to the government, DITO has been meeting its promises so far. As of its latest audit, DITO’s coverage is at over 90%–which exceeds its 84% coverage obligation for the fifth year of operations. It still has to catch up with its promise of delivering an average of 55Mbps in download speeds for mobile internet.
DITO has yet to fully roll out its 5G network for now, but it is expected to be aggressive in expanding its 5G coverage, along with offering broadband services in the near future.