As it continues to expand its presence following its new identity as simply Cherry, the Filipino brand revealed more of its refreshed brand essence with the opening of its concept store in SM City Calamba, Laguna.

Unlike its other stores around Metro Manila, the new Cherry Concept Store in Calamba is the brand’s first-ever store to house an array of products including phones, tablets, mobile accessories, laptops, health essentials, pet devices, and more. Aside from that, the concept store in Calamba is dominantly white, with hints of red highlighting its brand identity.

Having a vast product portfolio is part of Cherry’s mission to further reach out to the Philippine market through the same value-for-money and quality innovations it is known for.

While this is the first of many concept stores to come, Cherry COO Michelle Ngu-Cinco added that they are also working on expanding their online presence as well through their own eCommerce shop and official stores in Lazada and Shopee. “We also have strong visibility online for those who would want to purchase from the comforts of their home.”

The Cherry Concept Store is located at the 2nd level of SM City Calamba Cyberzone, and has an ongoing promo where customers get to enjoy exclusive freebies as well as up to 20% discount on selected items.