The new partnership will serve cardless gamers all around the SEA region
Well-known gaming and peripherals brand Razer has teamed up with Visa Prepaid. The partnership sees the integration of a Visa prepaid solution in Razer Pay e-wallet, making payments to Razer’s 54 million merchant locations much easier.
Razer Fintech and Visa will develop a virtual Visa prepaid solution to be embedded in the Razer Pay e-wallet, that will allow up to 60 million Razer users to make payments wherever Visa is accepted at 54 million merchant locations worldwide.
Min-Liang Tan, Co-Founder and CEO of Razer, said: “Razer Fintech is a core growth initiative for Razer as we continue to empower digital payments across emerging markets, starting from Southeast Asia. We are incredibly excited with the opportunities that this innovative payment solution serves to millions of consumers, connecting them to an extensive network of merchants globally. This partnership with Visa significantly extends Razer Fintech’s position as the largest offline-to-online digital payment network in the region.”
Chris Clark, Regional President, Asia Pacific, Visa, said: “We are pleased to partner with such a forward-looking and innovative company that understands the value and importance of expanding access to digital payments. This announcement reaffirms Visa’s commitment to the fast-growing and digitally savvy Southeast Asia region. Together, Visa and Razer Fintech have the opportunity to transform the payments experience for not only the gaming community but many of Southeast Asia’s unbanked and underserved consumers as well.”
Many Razer users in SEA don’t have credit cards which are usually one of the pre-requisites to buy games in video game digital distribution platforms like Steam, UPlay, Origin or the Epic Store. It’s a major pain point that Razer is aiming to address with this partnership via their Razer Pay portal, which saw Razer processing around $1.4 billion in payment value last year.
Razer Pay first launched in Malaysia last year, and is now present in Singapore. The payment service hasn’t launched in the Philippines as of yet, but when it does it’ll be going up against entrenched e-wallet solutions and services like G-Cash and PayMaya.