Toki, a social commerce platform founded in the Philippines for toys and collectibles, recently raised $1.8 million in a funding round to expand its operations. The online site launched in November last year and is already home to around 70,000 products from hundreds of sellers. This vast selection of products fall into one of their four major segments – LEGOs, Funko Pops!, NBA Cards, and Sneakers.

The value of the collectible market in Southeast Asia was estimated to be around $54 billion as of 2023 – $5 billion of which is from the Philippines alone. Toki estimates that this industry will continuously grow at a rate of 7.2 percent through 2026, and is making plans to capitalize on this opportunity by expanding its platform to include multiple other categories.

“As we keep on building our success in the Philippines, we’re seeing the huge potential of the collectible market in the region,” says Zoe Ocampo, Toki’s co-founder and chief product officer.

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Toki raised $1.8 million thanks to the funding provided by Kaya Founders and Foxmot Capital Partners, along with other prominent investors such as Ernest Cu, CEO of Globe Telecom, Brian Cu, Sarisuki founder, Anthony Oundjian, managing director of the Boston Consulting Group, and Bigboy Cheng, the owner of Uratex and a well-known collector.

Continuous efforts are also being made to make transactions smooth, secure, and engaging. Toki is created as a platform that improves the quality of life for collectible sellers by providing them tools for inventory and storefront management, as well as secure payment channels and reliable means of delivering their products to their customers.

The company is currently partnered with GCash and Ninjavan to help alleviate seller woes traditionally tied down to social media-powered, independent stores such as unsecured payments, and manual logistics management.