If appears that other streaming providers like the idea of Netflix in doing a crackdown on password sharing: Disney CEO Bob Iger said in the company’s earnings call on Wednesday that they are exploring ways to address password (or in his words, account) sharing.
The plan is to updates its subscriber agreements by 2024, where they will be adding terms regarding the sharing of accounts. Iger did not disclose how many Disney+ accounts are involved with password sharing, but simply said that it is “significant”.
“We certainly have established this as a real priority, and we actually think that there’s an opportunity here to help us grow our business,” Iger said.
This also comes in light of increasing the prices of both Disney+ and Hulu in the US, where the former will be $13.99/month(from $12.99) and the latter will be $17.99/month (from $14.99). There’s also an ad-free bundle, where you get both Disney+ and Hulu for $19.99/month.
These developments come at a time where Disney+ is struggling with maintaining its subscriber base. In US and Canada, its subscribers decreased to 46.3 million from 46 million, while Disney’s India-based Hotstar service lost over 12 million subcribers, bringing down its subscriber count to 40.4 million.
