Netflix Might Launch Ad-Supported Tier by End of 2022

Netflix Might Launch Ad-Supported Tier by End of 2022

With Netflix incurring big losses this year, the streaming giant is finding ways to stop the bleeding. Some of their plans include a crackdown on password sharing and introducing an ad-supported tier, and it appears that Netflix will be implementing these key changes by the end of 2022 according to a report by the New York Times.

According to the report, Netflix executives issued an internal memo to its staff stating that an ad-supported tier will be released sometime in the fourth quarter of 2022. With this in the pipeline, Netflix joins the likes of Hulu and HBO Max in offering cheaper, ad-supported subscription tiers to its users if they want to cut on monthly streaming expenses and not mind watching a few ads while streaming their favorite TV shows and movies.

That’s not all: the internal memo also mentioned that Netflix will formally start its crackdown on password sharing. While it has yet to detail how it will hunt down users who share their Netflix accounts with others, it has been testing new features to combat it. One of these features includes charging an extra fee for users who share their accounts with people outside their household.

Aside from these changes, Netflix has laid off employees and cancelled a number of its animation programs, cancelled upcoming shows like Bone and Pearl, and laid off employees in its TUDUM editorial division.

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