As part of supporting local farmers and fisherfolk, PLDT and Tiktok are working with the Department of Agriculture to help them adapt to digitalization by introducing them to shoppertainment–a marketing strategy that brings entertainment into commerce.
Among the things they are doing to support this initiative is holding a “Buy Local Bazaar” shopping event through the TikTok Shop platform to help boost the income of its partner farmers and agro-enterprise merchants.
“We at PLDT and Smart believe that technology plays a significant role in boosting Filipino livelihoods, especially during the pandemic. We have witnessed how learning about and utilizing digital tools can help farming communities and other enterprises adapt to changing times. This collaboration with TikTok and the Department of Agriculture can help level up our partners’ entrepreneurial skills,” PLDT Head of Group Corporate Communications Cathy Yang said.
Promoting the use of shoppertainment aims to expand the online selling channels of PLDT and Smart’s partner agro-enterprises through generating entertaining content that emphasizes the relevance, fun, and community of online shopping.
PLDT and Smart’s partner agro-enterprises can create unique videos that will feature their products on TikTok Shop enabling them to reach a wider audience, where this can provide participating farmers, cooperatives, and MSMEs access to different markets through immersive and organic connections via a variety of content.
This initiative is under PLDT and Smart’s ‘eBizNovation’, a digital skilling-to-e-commerce program for MSMEs and cooperatives to help expand their market reach and boost their income.
