In a world of smart gadgets where everything is so intuitive, fast and high tech, how can the good old television stay relevant? For a while, people thought that TV would soon be a dinosaur content would be consumed on mobile devices. While we cannot belittle the role of smartphones when it comes to staying connected and getting entertainment, it isn’t quite enough to kill the role of TV in our lives.
Netflix believes that TV will still be around for a very, very long time. In fact, they have numbers to back it up. While the majority of Netflix membership signups are through mobile devices and laptops, consumers discover the merits of watching content on a bigger screen within 6 months of subscription. In the Philippines, 41% of primary viewing is on the television. Perhaps it is because TV has been around for generations and using it has become a habit. Or perhaps it is also because of these 3 reasons.
TVs are getting smarter.
Back in the day, a TV remote would only have several buttons to turn it on and off, adjust the volume and change channels. Today, remote controls offer a variety of options for faster navigation. Some TVs, like the Netflix certified ones, have a dedicated Netflix button so users can go directly to their favorite shows without any hassle. Connected TVs also give viewers the power to choose which shows they would like to binge on. Gone are the days when options were limited to network programming. Now, consumers can decide on what, when, where and how they will watch.
TV offers a more immersive experience.
While it is great to have the option to watch shows on your mobile, nothing beats the big screen experience. At the end of the day, it is all about context. It is great to have access to entertainment while stuck in endless traffic on the way to work but after a long day, most people would opt to sit on a comfortable couch in front of a TV to really unwind and relax. Now that HDR content is available to Netflix members, TV viewing becomes much more intense. For the ultimate home streaming experience, amazing picture quality and lifelike sounds should come together. Check out Netflix titles in HDR that support Dolby Atmos such as Okja, BLAME!, Death Note and the highly-anticipated Stranger Things Season 2.
TV viewing is a family bonding experience.
In the Philippines, most homes have a television in their living room because it is a place where the entire family comes together to spend quality time while watching some of their favorite shows. It is true then and it is still true now. The big difference is that families now have a wide array of quality content to choose from in terms of story and video clarity.
