Just several months after AMD introduced its Ryzen 7040 series mobile processors, the chip giant has unveiled its AI-infused Ryzen 8040 series mobile processors in San Jose, California.

While the Ryzen 8040 series has a lot of similarities with the Ryzen 7040 series–both are based on a 4nm TSMC process and utilize AMD’s Zen 4 CPU cores and RDNA 3 graphics, the biggest difference with the Ryzen 8040 series is its built-in NPU that’s based on AMD’s XDNA architecture.

All Ryzen 8040 series processors–save for the Ryzen 5 8540U and Ryzen 3 8440U–come with this new NPU that AMD claims offers up to 1.4x better performance in Llama 2 and AI vision model performance with the top-end Ryzen 9 8945HS. AMD claims that its top-end Ryzen 8040 chip is around 1.8x faster than Intel’s Core i9-13900H in gaming and 1.4x better in content creation. We still don’t know if AMD can make similar bold claims once Intel officially launches its Core Ultra mobile processors.

AMD’s push to add NPUs to its Ryzen 8040 series mobile processors makes them a Windows competitor to Apple’s chips, which have been integrating NPUs since the A11 Bionic in 2017. Having an NPU on a Windows computer can enable features like Studio Effects in video chats for blurring your background or maintaining eye contact.

To go along with its push for AI, AMD is rolling out its Ryzen AI Software platform, where developers can make use of pre-trained AI models and optimize them to run on Ryzen AI hardware like the 8040 mobile processors. The platform will also help optimize models that run on Intel’s NPUs as well.