Remember when Disney CEO Bob Iger said last August that they are “exploring ways to address password sharing?” In an interview with CNBC, Iger said that they will be implementing their measures against password sharing to Disney+, Hulu, and ESPN+ by June. Iger did not reveal which countries will have this restriction but reiterated that their full implementation against password sharing will start in September.
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How will it work? Initially, Disney+, Hulu, and ESPN subscribers that are flagged with password sharing will be prompted to get a subscription, and account holders will be able to give access to individuals living outside their homes for a fee. It’s similar to how Netflix addresses password sharing, and Disney hopes that this will help them achieve better margins in the long term.
This clear date on when Disney+ will start its crackdown on password sharing also comes at a time where they recently announced hiking the prices of its plans in the Philippines by as much as Php 150 a month for its Premium plan.
While Netflix managed to add 6 million subscribers in July 2023 despite its crackdown on password sharing, it remains to be seen if Disney+ can replicate that especially with their plans being more expensive.
