This may not come as a surprise to some, but Acer has continued its dominance in the laptop industry for quite a while now. Specifically, 16 years. Yes, a teenager could have been born on the brand’s first awarding and be celebrating her sweet sixteen by now. What are the numbers behind Acer and its stunning laptop sales? We’ll break it down for all of you.
Let’s get the facts out of the way. Acer didn’t just dominate one field of laptop sales. The brand actually came out on top for two of these segments: consumer and gaming laptops.
For consumer devices, the company achieved a market share of 32.5%. That’s almost a third of all consumer laptops out there, which is a fairly impressive number given that there are so many brands currently competing for market share. In its highest month, the number actually rose to 35.2% which breaks the 1/3 barrier that we previously mentioned. This number rose from 30-33% in 2021 thanks to an assortment of factors.
The primary reason that Acer has disclosed is the rise of online learning. The brand’s value-for-money proposition as well as stellar reputation helped it become the device of choice for most online learning institutions, especially at the tail-end of the pandemic. Despite easing regulations, these devices still remain to be in-demand as primary tools for schooling.
Acer ambassadors like Sarah Geronimo, SB19, Kathryn Bernardo, and Daniel Padilla also helped to spread the brand’s messages of sustainable development to consumers. Programs like Green PC, Vero, and the GreenEarth/GreenMark initiative doubled down on these points to showcase the brand’s sincerity in its movements.
“In the last two years, there was an unprecedented demand for computers because of online work and education. As things slowly but surely return to normal, Acer’ goal is to optimally perform within core business competencies as we prepare for areas of future growth. Our consumers can only expect the best of what we can give them,” said Sue Ong-Lim, Acer Philippines General Manager.
Moving on to the gaming notebooks, we have the Acer Predator laptop sales at a 40.2% market share. That solidly places it at the top spot within its respective space as well. The strategy here, meanwhile, is to enter spaces that greatly resonate with the gaming community.
Whether that’s selecting respected endorsers such as Alodia Gosiengfiao, Team Payaman, Een Mercado, Kang Dupet, Blacklist International Dota 2 Team, Team Secret Valorant, Polaris Esports, and Boom Esports among others, or holding tournaments from the grassroots levels up to something as monumental as the Asia Pacific Predator League 2022 Grand Finals, all of these efforts merged together to solidify the Acer Predator brand.
If you’re interested in seeing what makes these devices oh-so-popular, feel free to check them out in Acer Concept Stores and authorized dealers. Online, Acer is available on its website and on Shopee and Lazada.
Acer’s on track to carry its momentum to and through 2023 and beyond. We’re looking forward to seeing what innovations the company will unveil to rightfully retain its top spot.
