While we’ve heard reports of YouTube planning to ban ad blockers for good and even implement unskippable 30-second ads, the streaming giant is looking at a more aggressive approach: one that will literally block your YouTube after 3 videos when you are caught using an ad blocker.

The said pop-up warning also states that “ads allow YouTube to stay free for billions of users worldwide”, and that there’s a prompt to force the user to subscribe to YouTube Premium.

This new experimental feature has been confirmed by YouTube to Bleepingcomputer. “We’re running a small experiment globally that urges viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium,” YouTube told BleepingComputer. In their statement, they clarified that they might temporarily disable playback in “extreme cases”.

We take disabling playback very seriously, and will only disable playback if viewers ignore repeated requests to allow ads on YouTube,” the company adds. YouTube did not state which regions are part of this experiment, though it should be clear by now that you should steer away from ad blockers and just subscribe to YouTube Premium–which is just as expensive as a cup of coffee–if you don’t like seeing ads.

According to Variety, YouTube Music and Premium has reached over 80 million subscribers combined in 2022.